Metrobranding

2010

Romanian

6.9

Documentary

History

woman director

Ana Vlad Director

Ioan Mihaiu as Self

Alexandru Pascale as Self

Georgeta Nanu as Self

Constantin Postelnicu as Self

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

Metrobranding

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