Stoke the Fire
Stroke of Fire explores athletes' full and limited evolution within skiing and the pure joy that manifests from that process. The choice to enter this world is a spark, and with every new experience, the fire grows. With more knowledge comes more exploration, both physically and geographically, which helps to understand what those raw experiences connected with nature do for the soul.
Make Believe
Sometimes it comes in the form of a photograph, a chance encounter on a chairlift, or a glimpse at a mountain never seen before. When combined with motivation, the spark of inspiration becomes a dream, and when pursued gives our lives a new purpose. For 25 years TGR has focused on turning Make Believe into reality, from exploring powder stashes in our backyard playground to first descents on unnamed peaks, the ethos of “live the dream” has defined our adventures. “MAKE BELIEVE” celebrates today’s athletes who have committed to this ethos, the ones who have fallen deeply in love with the mountain life, the people who have chosen to live their lives in a particular way, from inception to reality, the ones who choose to make and believe in their dreams.
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Todd Jones